If we look at any transaction (an exchange of value such as service, money, goods) we see an underlying factor: trust.
Trust is the core of all of our dealings. I trust that the grocery store won't sell me milk that is two weeks old. If they did, I would have a hard time going back. If they did it twice, I wouldn't go back; they broke the trust.
As you work your job or run your business or make connections, rather than trying to make sales (or get a raise, or be a smooth talker), focus on building trust. The sales will take care of themselves.
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